Instagram is the cornerstone of every successful marketing campaign.
With over 1 billion active monthly users and 25 million business accounts, your users and your favorite brands are definitely on Instagram! These numbers mean only one thing - the potential of Instagram for your business is enormous!
Together with your marketing and sales team, you can develop multiple influencer marketing campaigns and strategies that will potentially bring you the best results.
We’re here to help you with this plan. Our marketing team will share the following ways you can increase your sales on Instagram.
1. Focus on growing your audience
Creating an Instagram sales strategy can become so overwhelming, you might even forget the most important thing about your business account - the number of followers. Building an authentic Instagram brand takes time and real followers. Unfortunately, in the latest years, the number of fake followers has increased so much that it’s hard for brands to keep up.
But if you’re determined to create a loyal follower base with authentic followers, you should focus your efforts on using automation tools.
Using a scheduling tool can be just as effective as publishing the Instagram posts manually, if not even more effective. Buffer, Hootsuite, SproutSocial are just some of the most popular scheduling tools your marketers can use to launch effective campaigns.
Another thing you can do to grow your audience is actively engaging with your followers. Answer their messages, respond to their comments, engage with relevant posts - be present in the lives of your followers. Provide value for them, and you’ll see just how much they’ll appreciate your efforts.
Ultimately, you want to try and use a growth tool, like Kicksta. Kicksta is one of the most popular tools for Automated Instagram Growth. It’s a top-rated tool that will help you get real Instagram followers without being spam.
2. Hashtags are still relevant!
For many social media users, hashtags are old news.
But social media marketers know better than that.
For them, hashtags are still very much alive, and hashtags are not going anywhere any time soon. However, most marketers mistake choosing any hashtag without any previous relevant research.
To know which hashtags work the best for your business, you need to invest time and effort to find the most relevant ones.
Many tools can help you choose the right hashtags. Instagram Hashtag Generator is one of them. All you have to do is upload your image, and it will instantly give you a suggestion of relevant hashtags for that image in particular.
3. Choose only high-quality, captivating images
Instagram is a visual social media platform, so if your goal is to increase your brand sales, the quality of your images will play a massive role in the process.
Posting high-quality images should be imperative, but even though this tool has been popular in the marketing world for nearly a decade, brand owners still don’t recognize the value of a good image.
Take a look at our Instagram account.
As you can see, the content is as diverse as it can be - with high-quality images, engaging videos, overall top content. I know I sound like I’m bragging here, but it’s the truth.
Let’s take another brand, for example.
It’s so easy to recognize the main product of this brand - sport sandals. Teva is a successful brand in the shoe industry, but in the last few years, they’ve rebranded themselves to meet the needs of their customers, the Millennials.
As you can see, their images are state of the art. The shoes are practically selling themselves, and it’s all due to the high-quality images.
4. Get familiar with Instagram Ads
Advertising on Instagram is a topic that deserves attention in itself. But for now, let’s remember the following statistic - on average, business owners spend from $0.20 to $6.70 per ad, but these numbers depend on many factors.
We are aware that creating a successful Instagram ad campaign is not easy. It begins with your user persona, up to geographical factors, and all of these factors are equally important.
However, if you’re the owner of a small business and you’re just starting out, Instagram Ads can be the right way to reach your targeted audience.
5. Retargeting as a way to reach more customers
You know about retargeting on Instagram, right?
We’ll elaborate on this topic in one of our next blog posts, but simply put, retargeting is promoting content to website visitors who leave your website without making a purchase. Third-party cookies are used for retargeting, and that’s how you, as a business owner, can retarget your Instagram audience.
Don’t miss out on visitors who happen to come across your website. You can target them with a specific product or service, which can be one effective way to increase your Instagram sales.
6. Connect with Influencers
Even though we constantly provide valuable insights to help you connect better with your influencers, we can’t stress this enough - invest time to build loyal relationships with your influencers.
If you have trouble finding the right influencers, we have a guide for you to help you out. But the essence of it is this one: look to build loyal relationships with your influencers.
Connect with them on a more personal level. Have someone from your marketing team check them out every once in a while. Send them a discount code or promo code. Invite them to some of your public events. Make sure that they know that you care about them.
7. Leverage your UGC
Last but not least.
We’ve already discussed the UGC topic, so we won’t go into too much detail.
Hopefully, by now, you know the value of user-generated content, and you’re using it as part of your marketing strategy.
Instagram sales is a never-ending discussion. Not to mention that it can be hard to increase those sales numbers.
Luckily, we have many professionals at Brybe who are ready to scale your business. Just adjust the filters on your left, and you'll see just how many talents we have that can be your next social media marketers!