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The Potential of Micro- and Nano-Influencers on Instagram is Just Waiting to Be Used!

Instagram is a very powerful platform that has given the trend of influencer marketing a major boost, but it turns out that even though a lot of brands are interested in it, only a small percentage of nano- and micro-influencers actually sign deals and run cooperations on behalf of this social media website. Read the article below to find out why is that and unlock the full potential of this social media platform – one of the most powerful tools for your influencer marketing campaigns!

09/06/2020
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Social Media Marketing Statistics for 2020 You Need to Know

There is plenty of social media platforms to choose from – but, apart from their names and using them every day both for personal reasons and as a brand/influencer, how much do you know about them? Today we are going to tell you a lot of really interesting statistics from 2020 about some of the most popular social media platforms that we all love and use for business!

08/23/2020
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Why Influencer Marketing Platforms Are Better Than Agencies

Everyone knows that influencer marketing is one of the fastest-growing areas of the advertising market in the world. On Instagram alone, influencer marketing ads exceeded $2 billion in 2019 – which, combined with the dynamic growth of the entire industry, has led to many companies taking an interest in this area and wanting to use it to keep up with the current trends and adapt to an ever-evolving marketing space.

07/12/2020
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The Impact of COVID-19 on Influencer Marketing

Social media and influencer marketing combined have been a great tool for companies to promote their products and services. In addition, they are perfect for communicating with your customers. In recent months, the world has been tremendously impacted by a health crisis and because of this, many businesses are struggling to adapt to the rapidly changing economic environment. Because of this, there has been an impact on social media and influencer marketing in multiple areas.

06/21/2020
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Stop Treating Influencers Like Media Space – They Are Not Billboards!

The combination of negative and positive messages around influencers at this time has people confused as to whether they should work with influencers or not. We have seen reports that the content of influencers' ads dropped by 35%, conflicting with reflections on how there is no better time to work with them. Despite the fact that marketing budgets are being cut across the board, influencers, creators, and ambassadors still play a very valid role. But just like any other marketing or creative channel, they need to have their purpose in their marketing matrix.

05/31/2020
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Influencer Marketing: When To Use It?

Influencer marketing can be an incredible way to increase sales, build community, and improve brand awareness among your target audience. However, knowing when to use influencer marketing is of utmost importance, as it is especially useful when it comes to specific targets. Here, we take a look at when influencer marketing will benefit your brand…

05/10/2020
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The Most Common Mistakes in Influencer Marketing – Where Does the Crisis Come From?

Crises in the marketing influencer are a natural consequence of this form of marketing becoming more massive and will have a similar scale to PR crises in social media. However, while PR specialists are prepared to deal with PR crises, marketers may not necessarily have a vision of how to prevent crises in influencer marketing.

03/28/2020
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