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Creators vs. Influencers: Which Is Better For Your Business?

Currently, there are over 50 million creators in the world. 

50 million. And the industry is not even a decade old. 

Also, the number of influencers is constantly growing; there are nearly 38 million influencers as of this moment. 

With this information at hand, it can be challenging for a small business owner to choose the right professional. There are many differences between creators and influencers; one wouldn’t know where to start. 

Even though this topic was partly covered in a guest post on our blog, we want to specifically help you with the decision-making process of choosing between creators and influencers. 

First, a little intro. 

Who Are Creators? 

Simply put, creators are professionals at content creation. 

The role of the content creators is to educate and entertain your audience through creating:

  • Email
  • Blog posts 
  • Social media 
  • Videos capture
  • Audio and podcast 
  • Industry news articles 
  • Infographics and images 

By using all these different channels, content creators can build an audience, monetize their channels like YouTube, blogs, even social media. 

There are four types of content creators: web content creator, YouTube creator, podcast creator, and social media creator. Each one of these creators is equipped with a different skill set. 

Here’s a great example of an original content creator. 

Mitch is a Canadian content creator who provides detailing services! His YouTube videos are entertaining to watch and educational, inspiring, and, to be honest, extremely motivational! 

If this doesn’t get you to clean your car, nothing will! 

What about influencers? 

Who Are Influencers? 

Influencers are individuals who can promote your brand’s product or services on their social media accounts. If you want to get your product in front of thousands of social media users at once, hiring an influencer is the right thing to do. 

But, with all this hype about influencer marketing, you might be confused as to how to find the right influencer for your niche. Our guide can help you discover the influencers who can help you scale your business. 

Here we have an example of a mega influencer - Zoe Sugg.

Zoe has 9.3 million followers on her Instagram account, and she’s the founder of - a blog where she shares her opinion on different topics like lifestyle, style, books, recipes, etc. 

At this point, you might wonder if there’s even a difference between creators and influencers. 

Is There A Difference Between Influencers and Creators? 

Unlike creators, influencers don’t create anything - they’re only the promoters of your brand. 

Sure, they need to create the Instagram post or the video, but the center of their posts is your product or service. Influencers are more interested in promotions, advertising, and audience engagement. They are all about building an online image; even when they’re not promoting anything, they still want to appear on their followers’ timelines. 

On the other hand, creators are more focused on providing value for their followers. They work hard to create something from scratch and find their place in the online marketing world. 

Which brings us to the ultimate question - how can you, as a business owner, know which one to choose for your business? 

It all has to do with your business goals. 

How To Choose Between Creators And Influencers 

Ask yourself the following question: What do I want to achieve with this business goal? 

Content creators can be of great help for your overall digital marketing strategy. Most of them are equipped with the skills necessary to create original content for multiple platforms. They can be great storytellers and writers, and you can use their talent in various ways. If you’re looking for such an expert and trying to establish your business presence online, collaborating with a content creator is the right path to achieve this goal. 

However, keep in mind that content creators don’t always have many followers. The ROI you can receive from their content may not be as significant as influencers' ROI. 

On the other hand, influencers can bring your brand closer to your desired audience. They influence people, meaning they will give their best to promote your product or service in a captivating way. High-quality images, original videos, interesting reels - influencers should know how to make each one of these. Influencer marketing is one of the marketing that brings high ROI to your business. 

But, keep in mind that not every product or service can be promoted through Influencers. Your users may not like the idea of your products being promoted by influencers. Plus, many influencers have fake followers, which can negatively affect the entire campaign and your business. 

As you can see, it all boils down to your business goals and what you are trying to accomplish. 


There are pros and cons to hiring both creators and influencers. 

But everything starts with you and your business goals. 

Luckily, we at Brybe Marketplace can help you find ideal creators and influencers for your business. Just visit our Catalogs page and check out the talents we have here - I’m sure you’ll find the right influencer for your business!