To communicate efficiently is more important than you might think, and if you will do it right, you can use it to advance goals! The way you are dealing with others will always impact your contracts and goals – and nothing is more effective in the long run than a pleasant conversation. Learn a few tips from the editors of Brybe.com and take your future offers to the next level with us!
Every time you deliver a piece of information to a brand as an influencer, you'll get feedback. Even though it won't be a reply or a comment, it will evoke a reaction from your customers and clients. You can achieve great successes by adopting the right communication style, but the only question is: how to achieve it?
Let's get through that together.
What Should I Do to Effectively Communicate with Brands?
Here's what you can do to communicate with brand owners more effectively.
As the famous quote goes - treat others as you would like to be treated. In this case, it means that you have to remember that people you are talking with – the representatives of your chosen brand – are just regular human beings and you have to treat them this way. If you keep that practice in mind and the staff of your collection, you can be sure that you will achieve great results.
Watch Your Tone
The tone is more important than you might think – and yes, this also includes the way you write via the Brybe Messenger. It concerns both the things you say, but also the feelings and reactions you represent with your answers. With the proper tone, you can better relate to your customers' emotions, needs, wants, and interests. The better you can relate to them, the stronger their engagement with your content will be. You don't have to be persuasive, but you should adjust your tone of communication to better influence your reader's reaction.
You can't allow yourself to miss a message or a question from your future clients. Pay attention to notifications shown to you through Brybe's system and react to all the offers as soon as possible. The sooner you will react, the bigger chance you are going to get accepted and paid sooner. This will surely make it easier for you to get access to future collaboration opportunities.
Be Prepared and Informed
Sometimes brands might ask you to get them more information about your activity so please provide what they want and send them through Brybe's chat system or insert the link of your activity. You have to be prepared for that. What is more, you also have to be ready to answer all their questions related to their company, so be sure to make the case study upfront and be as prepared as possible.
Don't Complicate It
Suggest the logical price to inspire the brands to collaborate with you. Ask yourself how much the brand relationship is worth, consider any non-financial benefits, and if the long-term potential could be worth a short-term loss. You have to be straight about your business goals and everything that you can offer. Remember that even though you might be starting in this business, and you want to get as many requests as possible, you have the freedom to decide who you work with. If the brand doesn't feel like a good fit for your ethics or policies, it's okay to thank them for the offer and politely decline the partnership. Don't forget, though, that when you're declining an offer, it's always a good idea to remain professional in your written response. You never know whether you are going to get another, more suitable offer if your paths are going to cross one day again.
Be Careful with Deadlines
Do you know what is worse than setting a long-term deadline? Setting a close one and failing to meet it. As we're talking about time, you should always be cautious with setting the correct time and date and all the needed details for sharing the sponsored post. Following these few simple rules should positively impact the satisfaction of your client and increase your chance to get more offers from that brand.
Quality Over Quantity
Brands would rather work with an influencer with 10k followers and high-quality content than an influencer with 500k followers who doesn't pay attention to the quality of his images, videos, and texts. When you become the influencer of a brand, you're starting to represent them and their business. Also, brands oftentimes like to use the content produced by influencers for their social media or online marketing. So, keep the quality of your content top-of-mind by capturing images with the right equipment and focusing on improving image composition and editing.
Do The Case Study and Create the Offer That Suits Your Target Brand
Don't wait endlessly to work with brands that create content in your niche. Instead, you need to create content within your niche to attract the brands that are more or less connected to it. For example, if you're a luxury travel influencer and want to work with brands, you already need to be producing luxury travel content and promoting luxury travel brands. Otherwise, these types of brands will not see your platforms as a good fit for their promotional goals.
When you are about to make the first contact with a brand, you should ask yourself:
- Will my followers be interested in this brand? Will they even purchase their products?
- Does this brand fit my niche?
- Do I personally support this brand and appreciate its products?
- Do this brand’s values are in the line with mine?
- Are they working with a diverse group of influencers? Are opinions about the brand amongst the other influencers are positive?
If the answer to all those questions is a yes, go ahead with the collaboration. But if the answer to any of them is a no, you'll have to rethink this opportunity as it might be a really bad decision and wasted time for you.
It can be hard to walk away from a collaboration (especially when there is money involved), but you do not want to be that influencer that takes every opportunity that comes your way regardless of whether it is a good fit or not. If you are good at what you are doing, the new offers are about to come sooner or later.
For those of you out there who feel ready to work with clients, visit our Buyer's Request page - you'll find the latest deal there, so be ready to apply and get a job here at Brybe Marketplace.