How to Work With Influencer Marketing From Home?

Social distancing is important during this worldwide pandemic, which means that companies need to work remotely. This also concerns social marketing and influencer marketing platforms. Is Brybe enough and do you have everything you need over here? Let's find out!

Over the last decade, there has been a large increase in the number of companies using remote work as a part-time or full-time option for their employees. Many companies today are even created and function completely online. However, not every company is prepared for remote work. And due to worldwide precautions related to the coronavirus, nearly every industry is having to reckon with remote work and telecommuting while attempting to keep business running as smoothly as possible.

In marketing, this can be a big challenge. Part of succeeding is putting together a plan for what you’re up against and how to solve it. With the help of our affiliate marketing platform, you can make all of it much easier, though. Let's look at some of the challenges marketers are currently facing and some of the tools they can use (if they aren’t already) to keep their team on the same page and productive – and see how can we make them easier with Brybe.

What are the challenges of working remotely with IM?

Anytime there is a break in the usual routine, any deficiencies or holes in the workflow process will get exposed. This is especially true with a team shifting from working closely together in one place to collaborating remotely.

Working with the influencers remotely

If your team isn’t used to seeing each other just over chat, a smart first step for a manager would be a team conference call to establish expectations and workflows. In the affiliate marketing, fortunately, you are usually working with influencers who are working from their homes anyway – so directing them should not be any problem, especially when using a communicator like a messenger available on Brybe.

Productivity and motivation of the influencer

If a team is settling into remote work as the new normal – at least for a while – it’s also important to keep everyone’s spirits up and to keep them feeling connected. Have team members give a little tour of where they’re working from or carve out one group chat that’s just for fun, non-work discussions that people normally would have had over lunch.

For people who aren’t used to working remotely, it can feel very isolating and that feeling will eventually limit how well they can do their jobs – that is why we pay a lot of attention to securing a flawless communication between the brand and the influencer, so the flow of information can be as streamlined and clear as possible.

Team collaboration within influencer marketing campaigns

All of the conversations have to shift online while roles and expectations need to be clearly defined. This is one area that requires a lot of effort from team managers and leaders, because if it takes too much effort to get everyone on the same page then the workflow completely slows down. Influencers are usually well acquainted with working from their pajamas (for example) – so don't get surprised when they could one day return your call wearing such. On the other hand though, always remember that at the same time it is still super-important to never let them forget that they are working for your brand!

Clear processes and documentation

According to the Content Marketing Institute, over 60% of B2B marketers don’t have a documented content strategy. Without a plan in place, where does your team turn in times of crisis? If you don’t know, then this is the time to put a plan together and change things for the better. Not only will it help you now, but also in the future as that same study cites that of the most successful marketers, 65% have a documented content strategy. Use our mechanisms at Brybe to plan everything up ahead and make sure to maximize your efforts with the chosen types of campaigns via our influencer marketing platform!

What are the right tools for remote work?

Marketing today can’t be accomplished effectively without technology, so marketers are certainly familiar with some marketing tools. The question, and the primary challenge, right now is, are marketers capable of successfully using these tools in a strictly remote setting? With the affiliate marketing platform like Brybe, you, fortunately, have everything within your reach – although, below we are still going to list you the most important kinds of tools that are a must-have during these days.

Communication tools

It is important to bring everybody on board so that there’s one destination for conversation. You could use Slack – a great for easily managing multiple threads, both group chats, and one-on-one – Google Talk – as an option that many people are already familiar with – Zoom – which functions as a built-in Instagram filter – or another video option called Google Hangouts – which combines video and chat messaging, and it pairs well for teams already using the G-Suite. You could of course also just stack to the Brybe messenger tool and use our built-in chats and community boards to solve all your communication problems!

Project management tools

MondayAsana, and Basecamp are options that allow teams to create workflows and monitor projects step-by-step while also integrating with other apps as needed. There is plenty to choose from but never forget that Brybe also provides you with some project management tools and you can easily use it as one of these.

Influencer marketers search engines

We have plenty of different filters available on Brybe, so even if you did not manage to pick an influencer for your future campaign already and you are scared that you will not be able to do that in times of crisis and social distancing – you could not be more wrong! Search all our available content creators and pick just the perfect one for yourself with ease – and we promise that your cooperation will start as flawless and as soonest as possible!