The only thing that's constant in life is change.
We've all heard of this unwritten rule, especially in the marketing world. Our industry is so fast-paced that we have to put in additional effort to stay on top of our game.
However, we have a few aces in our sleeves. As the only Marketplace that connects Freelancers and Influencers, we know some of the trends that will take place this year.
In this article, we're going to discuss the ones that you should take into account when creating your 2022 marketing strategy.
Let's dive in.
Influencer Marketing Will Expand More
According to a HubSpot study, 34% of the global marketing professionals said they would invest in influencer marketing when asked about which marketing trend they plan to invest in influencer marketing.
That's not a surprise - 11% of marketers mentioned that influencer marketing is their top-rated ROI trend!
Influencers, together with creators, have taken over the marketing world like nobody else.
With their professionalism, enthusiasm, and creative way of working, they've created an entirely new job market in less than a decade. They help businesses of any industry and size by growing brand awareness and attracting customers worldwide.
Even if you don't have money to pay Kim Kardashian to promote your brand, a much better option is micro-influencers, and 56% of marketers work with them. Micro-influencers have fewer followers, but they compensate with their higher engagement rate, crucial for successful campaigns.
Mobile-Friendly Is A Must
Is our site mobile-friendly?
It's 2022 - if you're not thinking mobile, you're making it harder for yourself and your business. You're losing potential clients and customers, all due to a less mobile-friendly designed website.
Do you know that a mobile-friendly site affects your Google ranking as well?
Google launched mobile-first indexing back in 2019; by 2025, over 70% of internet users will find any information they want via smartphones.
Therefore, a mobile-friendly website is a must.
Pro-tip: keep it short and straightforward when it comes to headings and subject lines. Remember, most people read on mobile devices; long titles are not equally engaging on mobile devices as they are on desktop devices.
Live Streaming and Video-Based Content
We often forget that Generation Z is not so young anymore, so they're the ones that dictate the tempo of marketing today.
And you know what Gen Z loves to do?
Watch videos and use live streaming platforms!
That number started to rise in 2019. According to Statista, 916 million hours were streamed live on the major online platforms in 2020, an increase of 45.4 percent from 2019 when 629 million hours were streamed.
From that point on, more people started to consume video content.
YouTube is their go-to platform, but Facebook is not that far behind.
Instagram, TikTok, and Snapchat are the future of marketing, whether we like it or not, and 2022 will be the year where people will be glued to their phones watching videos even more.
The point is, in 2022 video-based content and live-streaming will be even more relevant.
Quality Content Stays Powerful Marketing
Don't let anyone tell you otherwise; content writing will remain one of the most powerful marketing tools in 2022 and any time in the past and in the future. It's the absolute constant in the marketing world, proving that the power of the written world goes way beyond technology and cool gadgets.
But ranking on Google will become harder than ever. Each month, 70 million new blog posts are published on WordPress alone - talk about overworked content writers, right?
Therefore, have a chat with your content marketing manager and discuss your yearly goals. Content marketing is about being persistent, tactical, and persuasive.
In 2022, you will have to create more long-form content, some of which can contain video-format content. Mix your strategies a bit, test your writing.
Try to be one step ahead of your competitors.
Virtual Reality Marketing
Considering how rapidly it is evolving, virtual Reality Marketing is both fascinating and scary.
By using augmented and virtual reality technologies, companies can use virtual reality to promote their brand and their services. Depending on the device, this marketing can be visual or even multi-sensory.
Virtual reality brings two essential aspects for marketing; it allows experiencing the products virtually through VR controllers and headsets that can simulate a real-world interaction, and it improves customer service and the overall user experience.
Well, your prospective customers can only see your product online; they can't test it, feel it, or even imagine how it would work. With VR marketing, they will have the chance to see products in their real size and better view how good your product or service is.
Many marketers have noticed an increased need for personalization in digital marketing campaigns.
People don't want to waste time on unimportant things and they like someone to present services and products in a simple, quick, and personalized way.
That is why in 2022, personalised marketing campaigns will drive even more engagement, more positive reviews, and conversions from potential buyers.
Pro tip: keep this in mind when you're talking to your audience: keep it short and simple and have a friendly, personal attitude towards the people who engage with it.
With so many companies trying to get people's attention, it would be a real breath of fresh air for your customers to see someone who actually cares about them.
Of course, the list of marketing trends goes on; these are some of the most important digital marketing trends in 2022.
For those of you who need professionals to help you with your marketing campaigns, check out our Brybe catalogs - we have plenty of professionals here!