There is plenty of different influencer marketing platforms and marketplaces to choose from – but which one of them is the best? Below we have listed the top of 25 the best choices available during these days – putting them in a random order, yet only mentioning these that are somewhat operative and will not let you down if you will be looking for alternatives from Brybe. Naturally, we make sure every day that our influencer marketing platform at Brybe.com has everything that you could possibly ask for, but we are so sure about the versatility of our own marketplace, that we do not mind sharing the list of our competitors with you when telling you a little something about each one of these websites. Without further ado – let's begin!
We do not feel like requiring telling you a lot of our website – you probably know us perfectly well already. Brybe is a comprehensive influencer marketplace platform that helps brands and influencers connect and collaborate. Aside from making it easy for brands to reach out and collaborate with the platform’s pool of influencers in their industry, we also offer you a convenient and secure way to get in touch with micro-influencers before and during the course of your influencer marketing campaign. Our free transparent full-service platform minimizes fraud via escrow-like deal flow, streamlines orders via influencer-created service packages, and even allows for additional income stream via an integrated affiliate revenue module, Brybe Affiliates. We had to put ourselves on the first spot as our website has been built when taking lessons from many services mentioned below – hopefully, you will agree that we offer full-service support for anything you could need, and if you do not see a feature that you require – regardless of whether you are an influencer or a brand – just let us know and we will surely add it!
After analyzing many other influencer marketing platforms, we noticed that most of them focus more on matching businesses with influencers in their respective niches for their influencer marketing campaign. But what if you are a professional to establish yourself as an authority and influencer in your niche? This is the edge that Webfluential has over its competitors. Here, professionals can sign up for an account for free and create their profile page where they can include previous collaborations that they have done in the past and set their desired rates. The website also provides a host of tools that will help you send detailed proposals to brands within your niche and pitch your idea for a collaboration. This influencer marketing website is definitely something worth your attention, and even though the list is, in general, put in random order, at the same time we believed that positioning Webfluential on the second spot is a thing of a must – and that this is an influencer marketplace almost as good as Brybe and a solid recommendation.
As a SaaS influencer marketing platform, IZEA has been connecting brands with influential bloggers to boost their content marketing efforts since 2006 – while being one of the oldest influencer marketing platforms of all. These days you can consider it a comprehensive platform where brands can now connect with relevant bloggers and social media influencers who would meet their needs. IZEA’s longstanding experience in the influencer marketing industry allows them to streamline the workflow process within their platform, dividing it into nine distinct steps, which ensures you do not miss out on any of the steps you need to do to create an effective influencer campaign. In the past, the website has worked with premium brands like Panasonic, Fossil, and SunTrust.
Based in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2011 as a product discovery platform and review site to help customers make better buying decisions. Today, the community is made up of over four million active members, many of whom are social media influencers and micro-influencers – aiming for similar types of content creators as we did within Brybe. The website offers a wide range of services to business owners looking to boost their brand awareness. Similar to our services called Packaged Brybes, they offer so-called VoxBoxes – complimentary product packages containing samples of your products. These are sent to target groups of influencers that best match your buyer persona. Influenster has worked with several premium brands – including Yves Saint Laurent, P&G, Pfizer, and General Mills.
BuzzSumo is a powerful influencer marketing platform that focuses on helping brands connect with influential bloggers for their content marketing strategy as well as influencers on Twitter. Instead of specifying a specific set of criteria or demographics, the website allows you to search for influencers to collaborate within your business by using keywords relevant to your business. BuzzSumo will then provide you with a list of content creators who use these keywords in their Twitter bios along with their corresponding blog’s domain authority, which is an estimate on how well they rank on Google and other search engines. Other features their platform provides are competitive research and content marketing strategy.
Grapevine Logic is an influencer marketing platform that offers self-serve, end-to-end influencer marketing solutions, starting with providing you with in-depth historical reach, demographics, click-through rates, and sales conversion. When using the website, you can freely read through the reviews left by previous brands that they have collaborated with to get more insight into whether they will be a good fit for your influencer marketing campaign. At the same time, Grapevine Logic also works as a platform where YouTube and Instagram micro-influencers can sign up and search for sponsorship opportunities. To be considered, a micro-influencer would need to have at least 10,000 YouTube subscribers or 5,000 followers on Instagram – which is a fair amount, even though it might at first sound rather high.
Although REP is one of the newer influencer marketing platforms, so is Brybe – and just like us, it is quickly becoming a popular self-serve marketing platform, particularly among startups with limited budgets. That is because unlike most influencer marketing platforms that require you to avail one of their paid subscriptions, this influencer marketplace is free to use for both brands and influencers alike (just like Brybe). On the other hand though, what makes REP unique from other influencer marketing platforms is that they focus primarily on providing brands access to nano-influencers (influencers that have lower than 5,000 followers on their social media channels) – and even here, on Brybe, we aim for some bigger creators. They are presumably having that focus because of the 8% engagement rate from the followers of nano-influencers – which means higher conversion rates, increasing the success rate of their influencer marketing campaigns for brands.
FameBit owned by Google started as an influencer marketing platform that focuses on connecting YouTube influencers with businesses – yet over time, they have expanded their database to now include influencers and micro-influencers on Facebook, Tumblr, and Twitter, and cater to brands that are using influencer marketing campaigns to attract millennials, working with some of the well-known brands for younger audiences like Adidas, Activision, and Office Depot. While most influencer marketing platforms feature their database of influencers and micro-influencers to choose which ones to work with, FameBit turned the tables around by allowing companies to post their campaign offer, which the influencers can search and submit a proposal to work with. Thanks to this technique, brands get a shortlist of influencers and micro-influencers who are already interested in collaborating with them instead of trying to convince influencers to promote their products to their followers. Since July 2022, Famebit switched from full self-service features and replaced them with a full-service influencer marketing platform, at the same time being pickier when adding new influencers – requiring the new ones to have at least 25K followers to join.
And yet again this is one of the oldest influencer marketing platforms. Over the years of its activity – from 2008 – Traackr developed its platform to focus on what they refer to as "Influencer Relationship Management" where they help businesses find and connect with influencers to build a long-lasting working relationship built on trust. When using the website, you are able to communicate with the followers of the influencers you chose, but also the content creator him/herself. Traackr also provides brands with a deep analytics engine that helps them monitor the performance of their influencer marketing campaigns on one platform and has one of the biggest databases of micro- and nano- content creators. In the past, they have worked with brands like HP, Forbes, Intel, or Travelocity.
Mention is an influencer marketing platform that not only helps you connect with the most significant influencers in the brand's niche – particularly with those who have published content about your brand and products on their blogs and social media accounts. This is hugely beneficial, especially if the material these influencers published put your brand in a positive light since the sponsored content that they will produce will be more genuine and natural. Additionally, the "Influencer Discover" feature from Mention helps you to monitor the competitors and see which strategies and approaches worked and used this to promote your brand and products. These mechanisms have so far worked out for companies like Ogilvy, Adobe, and Microsoft.
Gatsby helps you find the micro- or nano-influencers that you already have in your own database – giving you a hand with identifying them, connecting with them, and offering them the opportunity to collaborate with you. After you set up a campaign on Gatsby, it will start sorting out your own customer’s database and provide you with a list of your customers with the highest following on their social media accounts. Once you selected the influencers you would like to work with, you can then send an email with your offer with the use of their email tool. Sounds interesting, right? Even though this might not be the most effective method, it is surely worth giving a try – especially when you already have a rather huge company who is although just making its baby steps in the influencer marketing industry.
Revfluence is a San Francisco-based self-service influencer marketing platform that helps you connect with over 150,000 influencers in the different top social media platforms – which is indeed an impressive number. They put their stress on the amount not on the quality, though – and we know that it is almost impossible to monitor your content creators and offer all your clients the top-quality content and security when working with so many of them. Collaboration Kit for Creators (their name of influencers) has been made to streamline the process of collaborating with influencers as well as provide you with tools to help you track and monitor the progress of your campaign. You have to remember, though, that this is a self-service platform and it will require you to have at least some of the experience and expertise to use it.
Formerly known as InstaBrand, Open Influence boasts a database of over 100,000 influencers on different social media channels – which is another huge number. Many of the features and services you will find on this influencer marketing platform are geared to focus on mobile-specific social networks like Instagram and Snapchat – and even though it makes them specialize in some of these, is on the other hand not so all-purpose and from our point of view is kind of limiting their capabilities. On the other hand, the website comes with a powerful search engine that helps you search with the help of keywords rather than pre-determined criteria. This provides you with multiple search options so that you can find the right influencers to work with for your campaign.
NeoReach may still be a small startup influencer platform provider – just like ours – nevertheless, its platform is robust and comprehensive enough so much that premium brands like NBC/Universal, Fandel, and the Travel Channel are using their services for their respective influencer marketing campaigns – and they follow the very same rule that we do on Brybe, believing that you do not need so-called bells and whistles to give your client a top-quality product and a comprehensive offer. Birthed within the campus of Stanford University, NeoReach offers brands a database containing over 3 million influencers (WOW!) across the major social media channels that brands can access and connect with through their self-service platform. Unfortunately, this lowers the quality of their services – but if you want to have the access to a huge database of, more or less, somewhat liable content creators, you should give a try to this website!
Onalytica is a SaaS influencer marketing platform and is another pioneer of the industry. The website provides end-to-end tools and solutions to help brands develop their strategy, connect with influencers, campaign analytics, and access to a dedicated Customer Service Manager – using the very same method of collaboration with the clients as we do on Brybe. To make sure that they provide their clients with a comprehensive list of valid influencers to partner with for their influencer marketing campaigns, Onalytica utilizes a hybrid screening approach to maintain its database – using an algorithm to search for influencers relevant to your niche which is then getting reviewed by a human team.
Ninja Outreach is a self-serve platform that lets you carry out your influencer marketing outreach and campaign from start to finish. This influencer marketing platform efficiently helps you find influencers within your niche from Facebook, Twitter, and Instagram. Once you have selected the influencers you would like to connect with, you can then create a drip campaign for the emails you send out to these influencers so that you can track and monitor who responds to your invitation.
Blogmint is one of the most extensive influencer marketing platforms that features over 40,000 influencers, vloggers, and micro-influencers is based in Asia. This is an ideal platform perfect for business owners in Asia as well as for those that are planning to expand their customer base in this part of the world – if not the fact that is only based on Asian markets, we would be almost jealous of their versatility! While Blogmint allows you to search and invite influencers to take part in their influencer marketing campaign, most of those that use this self-service platform screens the influencers that sends them their interest to take part in the campaign the brand posted in the platform.
BrandBacker is an influencer marketing platform that focuses more on giving professionals to sign up as an influencer in the beauty, fashion, lifestyle, parenting, food, and travel niches – but not only limited to them. After the registration, professionals are given a list of opportunities ranging from free samples to paid post projects so that they can send their application to the brands offering them. Brands-related, BrandBacker allows companies to post their campaigns for influencers to apply to as well as retrieving data to learn which influencers are already talking about their brand and connect with them. Other features businesses will find useful in getting data on how well their content is performing against their competitors, industry trends, and hot topics being discussed in their respective niches.
Inzpire.me is an influencer marketing platform that focuses on high-quality content creators across Instagram and Youtube – and even though their #1 goal is to ensure the high-quality, they still have a network of over 11,000 curated content creators. The platform provides audience demographics and AI-based personality matching to discover creators as well as campaign management, influencer payments, reporting, and a content library to push images directly to Facebook ready to re-use – and in the past, they have worked with brands like Nestle, Coca-Cola, Nescafe, Universal Music Group, Zenith, and Mediacom. Even though this is the 19th position on our list, this is by far one of our favorite ones – we told you that the order is random, did not we?
PitchBox is a blogger outreach platform that was primarily designed to cater to SEO companies, marketers, and growth hackers – and most of its features have been made to correlate with keywords relevant to your business and products. In addition to historical data such as social media followers and the blog’s domain authority, you’re also given a link to the influencer’s blog. That way, you can screen the types of content that they usually create, the quality of content they publish, and whether these are a good fit for your business. They also offer some ready-made templates you can customize to connect and communicate with influencers, creating drip campaigns for your outreach emails, responding to replies, and proposals sent by influencers, as well as for analytics.
Markerly is an end-to-end influencer marketing platform that connects brands with over 2 million influencers by searching through different social media platforms and blogs – being yet another self-service platform. The website is equipped with tools and features designed to streamline your workflow processes as you create a network of influencers you can collaborate with for your business. At the same time, Markerly also offers business influencer campaign management services where they will help you create, develop, implement, and monitor an influencer marketing campaign for your business.
Julius is an online talent agency catering to athletes looking for endorsement opportunities and paid appearances formerly known as Thuzio. Today the website is an influencer search and discovery tool that connects brands to over 75,000 influencers across different social media channels. While many of these are still athletes, their database also includes influencers from other industries and niches. The platform provides you with a comprehensive background on the influencer’s reach and engagement history. It also allows you to visit the influencer’s blog and different social media accounts for you to see their recent posts so that you can gauge their performance and the quality of the posts yourself – coming up with a feature that allows you to quickly connect directly with the influencer or their representative so that you can start a conversation, build a relationship, and eventually get them to work with you on your campaign.
Hypr is an influencer discovery tool that helps you search and connect with potential influencers in your niche founded in 2013. It boasts a database containing over 10 million influencers and micro-influencers across different social media channels and blogs, each categorized based on their followers’ demographics. At this very moment, Hypr’s website only provides businesses the estimated view count the influencer’s post gets from his or her followers and the ability to create lists of influencers to reach out to for your campaign.
Klear is a social media influencer marketing platform created in 2012 by three very creative brothers that provides you multiple ways of finding relevant influencers to collaborate with by providing you with a smarter way to access insights from the influencers’ social media accounts. Even though you can use the website for free, the search and social profile information provided in this plan is limited – the information you receive includes enough detail for you to select potential influencers to work with. On the other hand, the paid plans offer a host of other services, including campaign monitoring, and consultation services.
Upfluence is an influencer marketing platform that caters to companies looking to boost their content marketing strategies with the help of influential bloggers in their specific industry. This self-service platform not only allows you to connect with owners of high-ranking blogs but also with writers that have long-standing relationships with online news outlets. Among those that use this platform for their content marketing include PayPal, Nestle, and Victorinox (makers of Swiss Army products).