Influencer marketing is becoming an ecosystem of its own. Consisting of multiple industry members like small business owners, influencers, and businesses that are building tools and software to help both parties, everyone wants a piece of this cake.
If you're involved in this industry, there are players that are slowly becoming too relevant to ignore - the influencer marketing platforms. Over the last five years, the number of influencer marketing platforms has grown exponentially.
More influencers + more small business owners who want to hire them = more influencer marketing platforms.
Our team decided to make a list - the best of the best influencer marketing platforms.
Here's the full list:
You probably know us perfectly well by now, but let's do a quick brief of who we are.
Brybe is a comprehensive influencer marketplace platform that helps buyers and influencers to connect and collaborate.
Aside from making it easy for brands to reach out and collaborate with the platform’s pool of influencers in their industry, we also offer you a convenient and secure way to get in touch with micro-influencers before and during the course of your influencer marketing campaign.
Our transparent full-service platform minimizes fraud via escrow-like deal flow, streamlines orders via influencer-created service packages, and even allows for an additional income stream via an integrated affiliate revenue module, Brybe Affiliates.
Our influencers have a chance to earn extra money by becoming Brybe affiliates, and we offer full support along the way.
After analyzing many other influencer marketing platforms, we noticed that most of them focus more on matching businesses with influencers in their respective niches for their influencer marketing campaign.
But what if you are a professional looking to establish yourself as an authority and influencer in your niche?
This is the edge that Webfluential has over its competitors. With Webfluential, professionals can sign up for free, create their profile page, including previous collaborations, and set their desired rates. The website also provides a host of tools that will help you send detailed proposals to brands within your niche and pitch your idea for a collaboration.
Webinfluental is a solid recommendation for an influencer marketing platform; check it out.
As a SaaS influencer marketing platform, IZEA has been connecting brands with influential bloggers to boost their content marketing efforts since 2006; it’s one of the oldest influencer marketing platforms. These days you can consider it a comprehensive platform where brands can connect with relevant bloggers and social media influencers who can meet their business needs.
IZEA’s long-standing experience in the influencer marketing industry allows them to streamline the workflow process within their platform, dividing it into nine distinct steps. That ensures you don't miss out on any of the steps you need to do to create an effective influencer campaign. In the past, the website has worked with premium brands like Panasonic, Fossil, and SunTrust.
Influenster was founded by Elizabeth Scherle and Aydin Acar in 2011 as a product discovery platform and review site to help customers make better buying decisions. Its headquarters are in New York City.
Today, the community is made up of over four million active members, many of whom are social media influencers and micro-influencers. The website offers a wide range of services to business owners looking to boost their brand awareness. They offer so-called VoxBoxes – complimentary product packages containing samples of your products. These are sent to target groups of influencers that best match the buyer persona.
Influenster has worked with several premium brands – including Yves Saint Laurent, P&G, Pfizer, and General Mills.
BuzzSumo is a powerful influencer marketing platform that helps brands connect with influential bloggers. Instead of specifying a specific set of criteria or demographics, the website allows you to search for influencers to collaborate with within your business by using keywords relevant to your business.
BuzzSumo will then provide you with a list of content creators who use these keywords in their Twitter bios and their corresponding blog’s domain authority, which is an estimate of how well they rank on Google and other search engines. Other features their platform provides are competitive research and content marketing strategy.
6. Grapevine Village
Grapevine Logic is an influencer marketing platform that offers self-serve, end-to-end influencer marketing solutions. It also provides in-depth historical reach, demographics, click-through rates, and sales conversion metrics.
When using the website, you can freely read through the reviews left by previous brands they have collaborated with to get more insight into whether they will be a good fit for your influencer marketing campaign.
At the same time, Grapevine Village also works as a platform where YouTube and Instagram micro-influencers can sign up and search for sponsorship opportunities. A micro-influencer would need to have at least 10,000 YouTube subscribers or 5,000 followers on Instagram.
Although REP is one of the newer influencer marketing platforms, it’s quickly becoming a popular self-serve marketing platform, particularly among startups with limited budgets. This is because they don’t require paid subscriptions; this influencer marketplace is free to use for both brands and influencers alike.
On the other hand, what makes REP unique from other influencer marketing platforms is that they focus primarily on providing brands access to nano-influencers. These influencers have lower than 5,000 followers on their social media channels. REP’s focus is on nano-influencers because of the 8% engagement rate they have – which means higher conversion rates, increasing the success rate of their influencer marketing campaigns for brands.
Owned by Google, FameBit started as an influencer marketing platform that focuses on connecting YouTube influencers with businesses. Yet over time, they have expanded their database to include influencers and micro-influencers on Facebook, Tumblr, and Twitter, and cater to brands that are using influencer marketing campaigns to attract millennials, working with some of the well-known brands for younger audiences like Adidas, Activision, and Office Depot.
While most influencer marketing platforms feature their database of influencers and micro-influencers to choose which ones to work with, FameBit turned the tables around by allowing companies to post their campaign offer, which the influencers can search and submit proposals.
Thanks to this technique, brands get a shortlist of influencers and micro-influencers who are already interested in collaborating with them instead of trying to convince influencers to promote their products to their followers. Since July 2022, Famebit switched from full self-service features and replaced them with a full-service influencer marketing platform while being pickier when adding new influencers – requiring the new ones to have at least 25K followers to join.
Another influencer marketing platform that’s been on the market for ages.
Since 2008, Traackr developed its platform to focus on what they refer to as "Influencer Relationship Management," where they help businesses find and connect with influencers to build a long-lasting working relationship built on trust. When using the website, you are able to communicate with the followers of the influencers you chose, but also the content creator him/herself.
Traackr also provides brands with a deep analytics engine that helps them monitor the performance of their influencer marketing campaigns on one platform and has one of the biggest databases of micro and nano content creators.
In the past, they have worked with brands like HP, Forbes, Intel, and Travelocity.
Mention is an influencer marketing platform that helps you connect with the most significant influencers in the brand's niche, particularly with those who have published content about your brand and products on their blogs and social media accounts. Developing this collaboration is hugely beneficial, especially if the material these influencers published puts your brand in a positive light since the sponsored content that they will produce will be more genuine and natural.
Additionally, the "Influencer Discover" feature from Mention helps you monitor the competitors and see which strategies and approaches worked and used to promote your brand and products. These mechanisms have so far worked out for companies like Ogilvy, Adobe, and Microsoft.
Gatsby helps you find the micro or nano-influencers, giving you a hand with identifying them, connecting with them, and offering them the opportunity to collaborate with you.
After you set up a campaign on Gatsby, it will start sorting out your own customer database and provide you with a list of your customers with the highest following on their social media accounts. Once you select the influencers you would like to work with, you can then send an email with your offer with the use of their email tool.
Sounds interesting, right?
Even though this might not be the most effective method, it is surely worth trying– especially when you already have a huge company that is just making its baby steps in the influencer marketing industry.
Revfluence is a San Francisco-based self-service influencer marketing platform that helps you connect with over 150,000 influencers on the different top social media platforms, an impressive number.
They focus on the amount, not on the quality, though – and we know that it is almost impossible to monitor your content creators and offer all your clients top-quality content and security when working with so many of them. Collaboration Kit for Creators (their name of influencers) has been made to streamline the process of collaborating with influencers as well as provide you with tools to help you track and monitor the progress of your campaign.
You have to remember, though, that this is a self-service platform, and it will require you to have at least some experience and expertise to use it.
13. Open Influence
Formerly known as InstaBrand, Open Influence boasts a database of over 100,000 influencers on different social media channels.
Many of the features and services you will find on this influencer marketing platform are geared to focus on mobile-specific social networks like Instagram and Snapchat.
The website comes with a powerful search engine that helps you search with the help of keywords rather than predetermined criteria. This provides you with multiple search options to find the right influencers to work with for your campaign.
NeoReach may still be a small startup influencer platform provider, but its platform is robust and comprehensive enough that premium brands like NBC/Universal, Fandel, and the Travel Channel are using their services for their respective influencer marketing campaigns.
Birthed within the campus of Stanford University, NeoReach offers brands a database containing over 3 million influencers across. Unfortunately, this lowers the quality of their services, but if you want to have access to a huge database of, more or less, somewhat liable content creators, you should give this website a try!
Onalytica is a SaaS influencer marketing platform and is another industry pioneer.
The website provides end-to-end tools and solutions to help brands develop their strategy, connect with influencers, campaign analytics, and access to a dedicated Customer Service Manager – using the very same method of collaboration with the clients as we do on Brybe.
To make sure that they provide their clients with a comprehensive list of valid influencers to partner with for their influencer marketing campaigns, Onalytica utilizes a hybrid screening approach to maintain its database, using an algorithm to search for influencers relevant to your niche which is then getting reviewed by a human team.
16. Ninja Outreach
Ninja Outreach is a self-serve platform that lets you carry out your influencer marketing outreach and campaign from start to finish. This influencer marketing platform efficiently helps you find influencers within your niche from Facebook, Twitter, and Instagram.
Once you have selected the influencers you would like to connect with, you can then create a drip campaign for the emails you send out to these influencers so that you can track and monitor who responds to your invitation.
Blogmint is one of the most extensive influencer marketing platforms that features over 40,000 influencers, vloggers, and micro-influencers is based in Asia. This is an ideal platform perfect for business owners in Asia as well as for those that are planning to expand their customer base in this part of the world.
While Blogmint allows you to search and invite influencers to take part in their influencer marketing campaign, most of those that use this self-service platform screens the influencers that sends them their interest to take part in the campaign the brand posted in the platform.
BrandBacker is an influencer marketing platform that focuses more on giving professionals to sign up as an influencer in the beauty, fashion, lifestyle, parenting, food, and travel niches.
After the registration, professionals are given a list of opportunities ranging from free samples to paid post projects so that they can send their applications to the brands offering them. Brands-related, BrandBacker allows companies to post their campaigns for influencers to apply to as well as retrieve data to learn which influencers are already talking about their brand and connect with them.
Other features businesses will find useful in getting data on how well their content is performing against their competitors, industry trends, and hot topics being discussed in their respective niches.
Inzpire.me is an influencer marketing platform that focuses on high-quality content creators across Instagram and Youtube.
Even though their #1 goal is to ensure the high-quality, they still have a network of over 11,000 curated content creators. The platform provides audience demographics and AI-based personality matching to discover creators as well as campaign management, influencer payments, reporting, and a content library to push images directly to Facebook ready to re-use.
In the past, they have worked with brands like Nestle, Coca-Cola, Nescafe, Universal Music Group, Zenith, and Mediacom.
PitchBox is a blogger outreach platform designed to cater to SEO companies, marketers, and growth hackers. Most of its features have been made to correlate with keywords relevant to your business and products.
In addition to historical data such as social media followers and the blog’s domain authority, you’re also given a link to the influencer’s blog. That way, you can screen the types of content they usually create, the quality of content they publish, and whether they are a good fit for your business.
They also offer some ready-made templates you can customize to connect and communicate with influencers, create drip campaigns for your outreach emails, respond to replies, and proposals sent by influencers, as well as for analytics.
Markerly is an end-to-end influencer marketing platform that connects brands with over 2 million influencers by searching through different social media platforms and blogs.
The website is equipped with tools and features designed to streamline your workflow processes as you create a network of influencers you can collaborate with for your business.
At the same time, Markerly also offers business influencer campaign management services that help you create, develop, implement, and monitor an influencer marketing campaign for your business.
Julius is an online talent agency catering to athletes looking for endorsement opportunities and paid appearances formerly known as Thuzio.
Today the website is an influencer search and discovery tool that connects brands to over 75,000 influencers across different social media channels. While many of these are still athletes, their database also includes influencers from other industries and niches. The platform provides you with a comprehensive background on the influencer’s reach and engagement history.
It also allows you to visit the influencer’s blog and different social media accounts for you to see their recent posts so that you can gauge their performance and the quality of the posts yourself. They also have a feature that allows you to quickly connect directly with the influencer or their representative so that you can start a conversation, build a relationship, and eventually get them to work with you on your campaign.
Hypr is an influencer discovery tool that helps you search and connect with potential influencers in your niche founded in 2013.
It boasts a database containing over 10 million influencers and micro-influencers across different social media channels and blogs, each categorized based on their followers’ demographics. At this very moment, Hypr’s website only provides businesses with the estimated view count the influencer’s post gets from his or her followers and the ability to create lists of influencers to reach out to for your campaign.
Klear is a social media influencer marketing platform created in 2012 by three creative brothers that help you find relevant influencers to collaborate with by providing you with a smarter way to access insights from the influencers’ social media accounts.
Even though you can use the website for free, the search and social profile information provided in this plan is limited; the information you receive includes enough detail for you to select potential influencers to work with. On the other hand, the paid plans offer a host of other services, including campaign monitoring, and consultation services.
Upfluence is an influencer marketing platform that caters to companies looking to boost their content marketing strategies with the help of influential bloggers in their specific industry.
This self-service platform allows you to connect with owners of high-ranking blogs but also with writers that have long-standing relationships with online news outlets. Among those who use this platform for their content marketing are PayPal, Nestle, and Victorinox (makers of Swiss Army products).
And that's it!
Those are some of the best influencer marketing platforms out there. Each one has its own pros and cons; it's up to you to find the one that suits your business the best.
If you need any help with our platform, don't hesitate to reach us.