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Press-Releases Writing Freelance Specialist — FAQs
What Are The Goals Of Press Release?
A press release is an important, official statement created by a professional for the purpose of providing specific information. It’s an official statement that comes from the company and is sent to the media for informational purposes. Usually, all press releases are created when there's important information to be shared with the media. For example, a successful collaboration with an international partner, a successfully closed year, collaboration with NGOs for humanitarian purposes, etc. If you’ve created a new product line, you should share that with the media to inform your new and potential customers. Press releases have a typical structure that consists of a dateline, headline, introduction, and body. Most companies publish the press releases on their own websites, but many of them collaborate with multiple PR companies and websites that republished their PR statements.
When You Should Consider Hiring Freelance Press Release Writers?
It’s always good to have a Freelance Press Release Writer on your team, especially if you're a start-up, small business, or launch new products every month or two. They can help you build your credibility and authority as a brand. However, there are specific situations when hiring a Freelance Press Release Writer is a must. For example, if you’re hosting a major company event, and you want to inform the audience about it, hiring a talented writer can make a big difference in how the event is presented. Also, if you’re starting a new business, and you want to attract potential customers to check it out, a press release can be the key to attracting multiple clients. Rebranding a brand is also another reason for publishing a press release, so hiring a great Freelance Press Release Writer is necessary. Finally, if your company has received an award, that’s definitely a good reason for the press release.
How Can You Recognize Good Press Release Writing?
When writing a press release, there’s a specific template that most writers should follow. The creative part, which is the writing, is in the hands of the writer, but there are specific parts that need to be included. For example, a good press release has a catchy title. The title is what attracts the users the most, so they can keep reading the rest of the content. Press releases are based on facts, but a good writer knows how to create a good story out of it. All press releases should follow the template of Who, What, When, Where, Why, and How. Including a quote from the company’s CEO is also a good indicator of the writer’s abilities and skills. Finally, press releases should be fun as well — even though it’s all about sharing facts, the idea behind them is for the users to better understand your brand, and hopefully, to become your loyal customers.
Can You Find Professional Freelance Press Release Experts At Brybe Marketplace?
Yes, you can! You can find pro Freelance Press Release Experts at our Freelancer Marketplace Brybe. We have designed our platform to help all small business owners find talented Freelancers from all over the world for affordable prices. Create your profile and begin your search right now!