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Who Are Parenting Influencers?
Parenting Influencers are Influencers who advertise products or services related to the family industry. As this is one spectrum of products and services, the possibilities are almost endless. Most of the parenting Influencers are individuals who are parents themselves, who over the years build an audience due to them presenting the real side of parenthood, and are now ready to materialize it all. Parenting Influencers are easily approachable and have high engagement rates with their followers because most of them are practical problem solvers. So, they try to answer every comment or message they receive in hopes that they can help anyone deal with any kind of problem.
What Do Parenting Influencers Promote?
These Family Influencers can promote all sorts of family-oriented products or services. Most of them promote children’s toy stores, baby care products, baby clothing brands, food for babies, etc. Also, they can promote medical services, daycare centers, etc. However, many of them can promote services or products that are exclusively for the parents. The life of a parent is extremely difficult, so, if you’re offering products or services that can facilitate the life of any parent, collaborating with these Influencers, can significantly increase your brand’s awareness.
Which Businesses Can Benefit From Hiring Parenting Influencers?
As mentioned above, Buyers who own baby shops, baby clothing lines, or offer medical services for babies, can benefit from working with Parenting Influencers. Also, in this category also fall the services for parents only. For example, if you’re the owner of a spa center or massage parlor specifically made for parents only, you can promote it with the help of Parenting Influencers. Or, if you’re offering nanny services, these Influencers can help you tap into the right audience. It’s important not to limit your marketing options just because you belong to one niche — working with Influencers shows that the market is quite versatile and heterogeneous.
Where Can You Find Top-rated Parenting Influencers?
You can find them on social media by popular hashtags, but the easiest way to find them is by using our Brybe Marketplace. Once you visit the family category at our Marketplace, you can adjust the filters according to your business goals and start scrolling. The best part about our platform is that enables you to put all the filters yourself — a type of Influencer, price, location, etc. Connect with the ones that can prove their set of skills and start planning your campaign right away.