Followers - More to Less
Vegan Influencers — Who Are They, And What Do They Promote?
Vegan Influencers are Influencers who support and live the vegan life. As you probably know by now, they don’t eat any products produced by animals — meat, milk, eggs, fish, honey, etc. These Influencers are those who promote anything related to this part of the food industry. The most common way for them to use their promotional skills is by promoting any vegan place, either by visiting the place and doing a full review or trying out recipes and posting images of the tasty dishes on their social media accounts. Additionally, they can promote vegan-related events. They can collaborate with organizations or institutions that promote this way of living, and they can talk about it on their social media accounts. Plus, they can share educational content on the subject, so if you’re a Buyer who has written a book on the subject or has educational videos to share with their followers. Ultimately, if you’re in this industry and need social media promotion, you should consider hiring Vegan Influencers.
What’s The Difference Between Vegan Bloggers And Influencers?
Vegan Influencers usually accept contracts in exchange for a compensation package — money, products, services, as elaborated in the agreement between the Buyer and the Influencer. Most of them promote food places, recipes, new brands, etc. Vegan Bloggers, on the other hand, don’t necessarily have to promote anything. Many Bloggers only support the lifestyle and try to educate others on the benefits of this lifestyle. They do this by running a blog where they write about the vegan lifestyle or share educational videos of prominent vegan Influencers or celebrities. Most of them will collaborate with a vegan brand; all you as a Buyer have to figure out is how their work will benefit your brand and your campaign goals.
Are All Vegan Influencers Chefs?
No, not at all. Like many other Food Influencers, many of them can be professional chefs or at least with relevant cooking experience. But most of them are vegans by choice, and they want to share their life with their followers. What’s typical for all of them is that they’re excellent cooks, regardless of their professional background. Because of the limit of ingredients, they need to learn how to be creative with food, making them excellent chefs.
How To Connect With Vegan Bloggers And Instagrammers?
If you use Brybe Marketplace to find the best Vegan Bloggers and Instagrammers for your brand, there are few things you need to know: look for authenticity. Many Instagrammers often get involved in the industry because of curiosity or the latest trends in the industry. But they don’t fully support the lifestyle, and they end up leaving the industry. What you as a Buyer should look for is someone who has been a vegan for a while now and has the images to prove it. These are the Influencers who have the most loyal audience, one that will appreciate every new recommendation, regardless if it’s about a new dish or place. Once you keep this in mind, start your search at our Marketplace. When you find the most suitable ones for your brand, contact them, acknowledge their previous work, and ask them kindly about potential collaborations.