Interior and Design Influencers are individuals who advertise interior design products or services through their social media accounts. Most of the Interior and Design Influencers at Brybe Marketplace have a relevant degree that acts as proof of their skills. That can be a bachelor’s degree or a degree from a prominent course, but either way, a degree can significantly increase the Influencer’s credibility. However, many Influencers don’t have a formal education — they’re just passionate about interior design! Either way, all of them have tons of followers on their social media accounts, and they use it as an alternative or primary method for income. Most Interior and Design Influencers promote different types of interior-related content: agencies, companies, brands, individual decorators and designers, home products, latest industry trends, etc. Also, many of them try to educate their audience by sharing useful tips on their profiles, which is an excellent way for them to engage with their audience.

What Makes A Good Home Decor Influencer?

A good Home Decor Influencer is easily recognizable — you just need to know which clues to look for. For starters, Home Influencers try to identify themselves as niche Influencers, and to do that, they need to constantly post content related to the interior and design industry. Whether that’s a nicely done remodeling or a successful campaign, they try to place themselves as the go-to Influencers for Buyers involved in this industry. Also, those Home Decor Influencers who are exceptionally good at their work, they’re not afraid to show off their homes as that can be the best proof of their skills. Plus, a successful previous collaboration with Buyers is proof of the Influencer’s professionalism and trustworthiness.

Why Should You Hire Design Influencers?

If you’re a Buyer who’s involved in the interior and design industry, and you need a social media promotion, hiring Design Influencers is the best solution. First, the ROI of an Influencer Marketing campaign is higher than ever. You’ll be able to gain much bigger social media coverage with the right Influencers than with any other marketing strategy. Additionally, working with Influencers from your niche can benefit your business too. The audience will see that you take your business or yourself, if you’re an individual Buyer, very seriously, and that you don’t collaborate with Influencers just for the sake of it, but only with the ones that work within your industry. Plus, because you work with your kind of Influencers, you don’t have to spend too much time explaining every last detail to them — they’ll understand everything because they’re familiar with the industry.

How To Choose The Right Interior and Design Influencer For Your Business?

Before starting your search for the perfect Interior and Design Influencer, you need to define your campaign goals — is it to increase brand awareness, increase engagement, increase the number of sales, or something else? Whatever your goal may be, you need to define it clearly, so you’ll know what type of Influencer to search for. We have all types of Influencers available at Brybe Marketplace — nano, micro, macro, and mega Influencers. Also, you should look for an Influencer that works within your niche, someone who’s familiar with the latest industry trends, and someone who hasn’t worked for any of your competitors.